I’ve written plenty of articles about Berlin’s oh-so-gay character. From hip gay bars to downright dirty clubs, Berlin is one of the world’s best places to live and to visit for the LGBT. Already, some estimates say that 6% of tourists to Berlin identify as LGBT.

Visit Berlin seems to have caught onto the city’s special appeal and has launched a new “Pink Pillow Berlin Collection.” The initiative isn’t just about finding and recommending gay-friendly hotels, but also takes an active role in making sure members participate in social LGBT projects. The city’s long history with gay rights (Berlin was once a safe haven for gays & lesbians in the 1920s) has certainly influenced Berlin’s reputation as a gay hotspot today. Last year, Europe’s first residence for multigenerational LGBT residents opened in Berlin and the diverse population in Berlin is regularly pushing the boundaries on sexuality and equality. Just last week I attended a panel discussion in Berlin about Germany’s gay rights (read that story here).

The Pink Pillow collection launched in March during the ITB travel trade show. With 23 member hotels, including the nhow Berlin, Westin Grand and others, it’s sure to attract even more LGBT visitors to Berlin who don’t already know about the city’s gay-friendliness.

With Christopher Street Day coming up in June, Pink Pillow will surely be a big hit with the gays. What do you think?